
Joana Resende
Vice-Rector for Strategic Planning, Entrepreneurship and Knowledge Valorization – Universidade do Porto
President of the Board of Directors of UPTEC – University of Porto Science and Technology Park
Member of the Executive Board of EUGLOH – European Alliance for Global Health and local coordinator of the
participation of University of Porto in the European Alliances Initiative
Full Professor – School of Economics and Management of University of Porto
Integrated researcher of CEFUP Center for Economics and Finance of University of Porto
Member of the General Council of INESC TEC
Non-executive administrator of Fundação da Juventude
Non-executive administrator of Glintt
Academic background
2108 – “Agregação” in Economics
2004/ 2009 - PhD in Economics and Management Science (Université Catholique de Louvain – joint degree with Universidade do Porto)
1999/ 2004 - Degree in Economics, Universidade do Porto (5-years programme) – 18/20 (top graduate)
Main teaching fields
Industrial Organization (Bachelor, Master), Microeconomics (Bachelor, PhD); Competition Policy and Economic Regulation (Master), Mathematical Economics (PhD); Digital Economics (Master); Seminars (PhD)
Select publications
Laussel, D., Long, N. V., & Resende, J. (2022). "Profit Effects of Consumers’ Identity Management: A Dynamic
Model". Management Science
Laussel, D., & Resende, J. (2022). When is product personalization profit-enhancing? a behavior-based
discrimination model. Management Science, 68(12), 8872-8888.
Laussel, D., Long, N. V., & Resende, J. (2022). Dynamic monopoly and consumers profiling accuracy. Journal
of Economics & Management Strategy, 31(3), 579-608.
Garella, P. G., Laussel, D., & Resende, J. (2021). Behavior based price personalization under vertical product
differentiation. International Journal of Industrial Organization, 76, 102717.
Laussel, D., Long, N. V., & Resende, J. (2020). “The curse of knowledge: having access to customer information can reduce monopoly profits.” The RAND Journal of Economics, 51(3), 650-675.
Varum, C., H. Valente, J. Resende, M. Pinho, P. Sarmento, S. Jorge (2016), Economia Industrial: Teoria e exercícios práticos, Edições Sílabo
Projects and grants
2023-2026 – Erasmus+ - EUGLOH2.0 - The European Alliance for Global Health (Local Coordinator at Universidade do Porto
2021-2023 – H2020 Swafs - EUGLOHRIA “The European Alliance for Global Health – Transformation through Joint Research and Innovation Action” (Local coordinator at Universidade do Porto)
2018-2021 – Erasmus+ - EUGLOH - The European Alliance for Global Health (Local Coordinator at Universidade do Porto
2018-2021 – Portuguese Science Foundation (FCT) - New Business Models in the Digital Age – Theory and Practice (Principal investigator)
2016-2019 – FCT - Competition Issues in the Era of Big Data (Researcher)
2012-2014 – FCT - Games with strategic complementarities (Principal Investigator)
2012-2014 – FCT - Two-sided markets with asymmetric information (Researcher)
Awards and recognitions
2006 – Award Dona Antónia Adelaide Ferreira – XVIII Edition
2006 – Prémio Fundação Engenheiro António de Almeida
2004 – Prémio Banco de Portugal
2000-2004 – Annual merit award Universidade do Porto
Technical reports and consultancy
2022/2023 – Economic analysis of the results of the public procurement acquisitions in the sector of private security
2020 – Economic analysis of the results of the public call for the acquisition of public road transportation service in Porto Metropolitan Area;
2020 – Analysis of the guide on practices for the acquisition of publicity and communication agency services
2017 – Analysis of market structure and competitive dynamics in the Portuguese electricity retail market
2018 – Benchmark analysis of fiscal and financial situation of forest activities in the European Union
2009-2016 – Assessment of the regulator’s proposal for tariffs and regulatory parameters in the electricity and
in the natural gas sectors – in collaboration with the Tariff Council of ERSE – Entidade Reguladora dos Serviços Energéticos
2014 – Definition of the regulatory parameters for the electricity sector (period 2015-2018) – in collaboration with the Portuguese Energy Regulator (ERSE)
Participation in evaluation committees and jurys
ERC – European Research Council (non-paid evaluator) -2023
FCT (Portuguese Science Foundation) - Evaluation of Economics Research projects – 2016
Fundação Francisco Manuel dos Santos- Assessment of Economics Research Project – 2022
A3ES (Agency for Assessment and Accreditation of Higher Education in Portugal) – assessment of
Undergraduate and Master Programmes in the field of Economics - 2022